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Insights from the trenches

Digital Marketing Insights for Indian SMBs — Updated Weekly

No "10 SEO tips" listicles. Just deep, hard-earned playbooks from the campaigns we've actually shipped.

SEO
SEO · 8 min read

The 2026 Guide to Ranking on Google's AI Overviews

Google's SGE and AI overviews are stealing top-of-funnel clicks. Here's how to structure content so your brand still gets cited — even when users never click.

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PPC
PPC · 11 min read

Performance Max for D2C: 9.4× ROAS Playbook

Most agencies set PMax to "automatic" and pray. Here's the asset-group structure, audience-signal logic, and creative cadence that actually scaled our D2C clients to 9.4× ROAS.

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CRO
CRO · 6 min read

7 Landing Page Mistakes Killing Your Conversion Rate

We audit 50+ landing pages a month. These 7 mistakes show up in 80% of them — and fixing them is usually a 1-day job that doubles conversions.

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Local
Local SEO · 9 min read

How to Win the Map Pack in 90 Days (Hyper-Local Guide)

Step-by-step framework for service-area businesses: GMB optimization, citation building, hyper-local content, and review automation. With real timelines.

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Social
Social · 7 min read

Why Reels Still Outperform Stories (and How to Hook in 3s)

The Instagram algorithm has shifted. Here's the 3-second hook framework, retention curves, and CTA placement we've tested across 200+ reels.

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B2B
B2B · 12 min read

SaaS SEO: How We Drove $1.2M ARR in 9 Months

Topic clustering, comparison-keyword targeting, LinkedIn ABM, and the content brief template that made it all repeatable. Full case study.

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