Real Estate Marketing Case Study: A Jaipur Developer

The challenge

Our client is an established Jaipur residential developer, but its digital presence lagged its reputation - a dated website, thin organic visibility, and a heavy dependence on brokers and property portals for leads. The goal was clear: build an owned, predictable pipeline of qualified site-visit leads, and grow the brand's search visibility so buyers find the developer directly.

What we did

We took over the full digital stack and ran it as one connected system rather than disconnected tactics:

• Website rebuild: A fast, SEO-ready, mobile-first site with clear project pages and frictionless lead capture.
• Real estate SEO: Project, locality and brand pages optimised to rank - taking the brand to strong Google visibility (1.24M impressions, avg position 10.6) and dominating brand searches like "sankalp group jaipur".
• Meta ad campaigns: RERA-aware Facebook and Instagram campaigns - Rs 15.7L managed, reaching over 1 crore people at a controlled cost per lead.
• Qualified lead engine: Qualifying forms, targeting and optimisation that held cost per lead at around Rs 125 with a 65% qualified rate.
• WhatsApp + CRM follow-up: Instant WhatsApp engagement (including a 24/7 WhatsApp sales assistant) and CRM routing, with Meta Pixel and Conversions API for accurate tracking.

The outcome

Across 2025-2026 the programme transformed the developer's digital performance: organic sessions grew roughly 16x year on year (users up even more), the site reached over 1 crore people through Meta, and it earned 1.24 million Google search impressions and 16.5K clicks - all while holding cost per lead at around Rs 125 with 65% of leads qualified. The brand now pulls buyers directly instead of relying on brokers and portals. In the CRM sales pipeline this marketing feeds, that has translated into more than 23,000 leads, 6,266 site visits and 285 bookings.

Tools & stack