Montreal demands true bilingual fluency, not French translation
Most Canadian agencies treat Montreal as an English-language market with French as an afterthought. That approach is now non-viable. Bill 96 (the strengthened Charter of the French Language enacted 2022) requires French-prominent commercial communication across signage, websites, advertising, and customer service - with significant fines for non-compliance. The OQLF (Office québécois de la langue française) actively monitors and enforces. Beyond compliance, Quebec consumer behavior is genuinely different - Quebec-French is not Parisian-French (different vocabulary, different humour, different cultural references), media consumption skews Radio-Canada and La Presse rather than CBC and Globe and Mail, and brand-trust signals are different.
Montreal's economy is also distinctively concentrated in three globally-significant clusters. Mila (Yoshua Bengio's lab at UdeM) anchors one of the world's top deep-learning research ecosystems - the IVADO consortium, Element AI legacy talent, Borealis AI, plus dozens of AI startups make Montreal a top-five global AI hub. Ubisoft Montreal (4,000+ employees) is the world's largest single video-game development studio; the Montreal gaming cluster including Eidos-Montreal, Square Enix Montreal, Behaviour Interactive, and WB Games Montreal employs 15,000+ developers. Aerospace - Bombardier, CAE, Pratt & Whitney Canada, Bell Textron - makes Montreal the world's third-largest aerospace cluster after Seattle and Toulouse. Each of these requires fundamentally different B2B marketing motions.
Montreal neighbourhoods and verticals we work with
Deep-learning research-adjacent SMBs. Technical content for ML practitioner audiences, NeurIPS-and-ICML-aware content marketing, talent-acquisition-aware employer branding, B2B ABM for enterprise AI buyers.
Studio-talent acquisition, B2B-tools-for-game-development marketing, gaming-press placement (Polygon, Kotaku, IGN), GDC-aware content, Twitch and YouTube creator partnerships.
B2B aerospace-supply-chain marketing. Trade-publication placement (AviationWeek, Flight Global), LinkedIn ABM for aerospace buyers, Paris/Farnborough-airshow-aware content, technical white papers.
Creative agencies, indie SaaS, design studios, F&B. Bilingual visual brand-craft, creator partnerships, hipster-coded but high-craft content production.
Hospitality, tourism, festivals, F&B. Multi-language tourism content (EN, FR, ES, DE), OpenTable management, Jazz Festival and Just for Laughs aware seasonality.
Suburban professional services, retail, healthcare, dental. French-dominant Local SEO, suburban GBP, multi-language for diverse West Island demographics.
Montreal digital marketing services we deliver
- Montreal SEO services (EN+FR) — Bilingual technical SEO, Quebec-French keyword research, French-language schema and hreflang, OQLF-aware terminology, AEO optimization for both English and French AI Overviews.
- Montreal Local SEO & Google Business Profile — Bilingual GBP across Greater Montreal, French-language review acquisition, citations across Quebec-specific directories (Pages Jaunes, Yellow Pages, Quebec.ca), Map Pack ranking.
- Montreal Google Ads & Meta Ads (EN+FR) — Separate French and English campaign structures, Quebec-French ad copy testing, Performance Max with bilingual creative, LinkedIn ABM for AI/aerospace/gaming B2B, Bill 96-compliant ad creative.
- Montreal Social Media Marketing (EN+FR) — Bilingual Instagram, TikTok, LinkedIn, Facebook. Quebec-creator partnerships, Radio-Canada-aware content references, festival-economy seasonality.
- Montreal Content Marketing (EN+FR) — Quebec-French native writers (not Parisian-French translators), AI/gaming/aerospace technical content, hospitality content for festival economy, suburban-professional-services content for Laval/Longueuil/West Island.
- Montreal Web Design & Development — WordPress, Webflow, Shopify, custom Next.js. Bill 96-compliant French-prominent layouts, AODA accessibility, sub-2-second loads, mobile-first, PIPEDA-compliant cookie and consent.
Montreal pricing
- Starter (CAD 1,500/month) — Single channel bilingual EN+FR, dedicated account manager, weekly Slack, monthly review.
- Growth (CAD 4,500/month) — Multi-channel bilingual SEO + PPC + content, weekly strategy syncs.
- Performance (CAD 12,000+/month) — Full-stack with Quebec-French native content team, dedicated specialists, weekly executive reviews, CRM integration. PIPEDA + CASL + Bill 96 by default.
Send your domain and ad-account access. We deliver a 14-page audit covering SEO gaps in EN and FR, paid-spend leaks, GBP optimization across Greater Montreal, Bill 96 / Loi 101 compliance review, CASL email compliance, competitor positioning in both languages, and a 90-day roadmap.
Book Montreal Strategy Call