What does a digital commerce agency actually do?
An ecommerce agency (or digital commerce agency) is the integration layer between your store, traffic channels, conversion funnel, and customer retention. Unlike generic digital marketing agencies that treat ecom as just "more SEO + PPC", a proper ecommerce digital marketing agency understands product taxonomy, faceted navigation, schema for products, Merchant Center optimization, abandoned cart automation, post-purchase upsells, and lifecycle email/SMS - the unique mechanics that turn visitors into repeat buyers.
This is the difference between a 1.5% conversion rate (the average across Indian ecom stores) and a 3.5%+ rate (where Lenoretech clients typically end up). On a ₹1Cr/year store, that's the difference between ₹1Cr and ₹2.3Cr revenue from the same traffic.
The 8 layers of full-stack ecommerce digital marketing services
1. Ecommerce SEO & Shopify SEO
Product schema, category page architecture, faceted-nav crawl control, internal linking, content for top-of-funnel keywords. As a Shopify SEO agency, we handle Shopify-specific quirks (collection pages, variant duplication, sitemap exclusions). Same expertise applied to WooCommerce, Magento, and BigCommerce.
2. Shopping Ads & Performance Max
Google Shopping, Performance Max, Merchant Center optimization, feed cleanup, asset groups, audience signals. PMax is now the #1 ROAS channel for ecom - we ship weekly creative refreshes and feed optimizations.
3. Meta DPA & ecommerce ads
As an ecommerce ad agency, we run Meta Dynamic Product Ads (DPA), retargeting funnels, prospecting campaigns with Advantage+, and abandoned-cart recovery. Meta is where D2C brands scale - we test 8-15 creatives per week per brand.
4. Conversion-rate optimization (CRO)
Heatmaps, scroll depth, form analytics, A/B tests on PDPs (product detail pages), checkout flow optimization, social proof injection, scarcity/urgency design. Better CRO can 2-3× revenue without changing ad spend.
5. Email & SMS marketing automation
Klaviyo, Mailchimp, WebEngage flows. Welcome series, abandoned cart, browse abandonment, post-purchase upsells, win-back campaigns, VIP segmentation. Email/SMS typically delivers 25-40% of total ecom revenue once flows are set up.
6. Influencer & affiliate partnerships
Nano-to-mid influencer partnerships with conversion tracking, affiliate networks (vCommission, Cuelinks, ShareASale), creator-driven UGC for ad creative. Pay-per-action models that scale revenue without ballooning fixed costs.
7. Marketplace optimization (Amazon, Flipkart, Myntra)
For brands selling on marketplaces, we optimize listings (titles, bullets, A+ content, brand stores), run sponsored ads, and manage marketplace SEO. Most Indian D2C brands now run direct-to-consumer + marketplaces in parallel - we handle both under one engagement.
8. Analytics, attribution & LTV optimization
GA4 setup, Shopify analytics, multi-touch attribution, cohort analysis, LTV/CAC dashboards, repeat purchase rate tracking. We don't optimize for first purchase - we optimize for 90-day LTV.
How our ecommerce practice compounds revenue across 50+ D2C portfolios
- Senior ecom strategists. Most ecommerce marketing agencies rotate juniors. Every Lenoretech engagement has a senior with 6+ years specifically in D2C/ecom growth.
- Full-stack under one roof. SEO + Shopping + Meta + email + influencer + CRO - one team, one Slack channel, one accountable strategist. No vendor juggling.
- In-house creative team. Ad creative, product photography, UGC-style videos, landing pages - all in-house.
- Transparent flat-fee pricing. Never percentage of ad spend or revenue. From ₹39,999/mo (Starter) to ₹2,49,999+/mo (Performance with full marketplace + retention).
- 250+ brands · D2C portfolio includes 50+ brands across beauty, food, fashion, home, electronics, F&B.
Industries within ecommerce we serve
Skincare, haircare, fragrance, wellness
Womenswear, menswear, ethnic, accessories, footwear
Healthy snacks, beverages, gourmet, supplements
Furniture, decor, kitchenware, bedding, gifting
Audio, smart home, accessories, niche tech
Wholesale, industrial, MRO, B2B SaaS marketplaces
Ecommerce agency pricing in India
- Starter (₹39,999/month) - Single channel (SEO OR Shopping OR Meta), basic CRO, 1-2 email flows. Ideal for early-stage D2C brands <₹25L/month revenue.
- Growth (₹1,19,999/month) - Multi-channel (SEO + Shopping + Meta + email/SMS), full CRO, weekly creative refresh. For scaling D2C brands ₹25L-₹1Cr/month.
- Performance (₹2,49,999+/month, custom) - Full-stack across all 8 layers including marketplaces, influencer, dedicated creative team. For ₹1Cr+/month brands.
Every package includes senior strategist oversight and zero lock-in. View full pricing →
Send us your store URL and read-only access to ad accounts. We'll deliver a 15-page audit covering technical SEO, product page optimization, ad efficiency, CRO opportunities, and a 90-day revenue growth plan. No commitment.
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