Written by the Lenoretech Strategy Team · Reviewed by a senior digital marketing strategist (10+ years) · Last updated: June 2026
Why real estate ads need a specialist
Real estate has some of the highest cost-per-clicks in India - competitive project and locality terms can cost a lot per click, and a sloppy campaign burns lakhs fast on junk leads. Generic agencies optimise for clicks or cheap form-fills; in real estate that means a low cost-per-lead but a painful cost-per-qualified-site-visit. The money is made (or lost) in targeting precision, qualification and follow-up speed.
We run real estate ads as a conversion system: tight search and Meta targeting, RERA-compliant creatives, dedicated landing pages, qualifying forms, and instant WhatsApp and call follow-up so leads convert to visits. We have built and run this for a Jaipur developer (Sankalp Builders) with Meta Pixel and Conversions API tracking - so spend is measured against real outcomes.
Campaigns we run for real estate
We match the channel to the buyer and goal:
- Google Search: Capture high-intent searches - project names, "flats in [locality]", "ready to move [city]".
- Performance Max: Reach buyers across Google's network with conversion-optimised creative and feeds.
- Meta lead campaigns: Facebook and Instagram lead and traffic campaigns with qualifying forms and strong visuals.
- Retargeting: Bring back site visitors and dropped enquiries with sequenced ads across Google and Meta.
Every campaign is built to drive qualified site visits at a target cost - and tracked end to end with proper conversion data.
How we run real estate ad campaigns
1. Precise targeting
Location, intent, budget bands and lookalikes of past buyers - so spend reaches genuine prospects.
2. RERA-compliant creative
Ads and landing pages that meet RERA norms while still converting - no compliance risk.
3. Conversion landing pages
Dedicated, fast project pages with the right info and a frictionless enquiry flow.
4. Tracking done right
Conversion tracking, Meta Pixel and Conversions API so optimisation chases real leads, not clicks.
5. Speed-to-lead follow-up
Instant WhatsApp and call follow-up so paid leads are contacted before they cool.
Why real estate brands choose Lenoretech
- Cost-per-visit focus. We optimise for qualified site visits and bookings, not cheap clicks or junk form-fills.
- Proper tracking. Pixel + Conversions API and conversion tracking so every rupee is measured against real outcomes.
- RERA-aware. Compliant creatives and claims so your campaigns never put you at risk.
- Proven on real projects. We run paid real estate campaigns with full tracking for a Jaipur developer, not just on slides.
What it costs and what to expect
Paid real estate campaigns combine a monthly management fee (commonly Rs 15,000-Rs 60,000 or a percentage of ad spend) with a separate ad budget. Real estate CPCs are high, so a realistic budget matters; we recommend a sensible starting point and scale what converts. View full pricing →
Campaigns can produce leads within days; cost per qualified site visit improves over the first 4-8 weeks as we optimise targeting, creatives, tracking and follow-up.
Tell us your projects and budget. We will plan RERA-compliant Google and Meta campaigns around cost per qualified visit - with full tracking and a transparent quote.
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