Every lead from ads, your website, portals and walk-ins in one CRM, auto-assigned, followed up on WhatsApp in seconds, with site visits tracked and sales reported to management every day. Built and running for Jaipur developers today.
A real estate CRM captures every property enquiry in one place, assigns it to a sales manager and tracks it to site visit and booking. LenoreTech builds and connects CRMs for builders and developers, then automates the slow parts: instant WhatsApp replies, visit booking, reminders and daily sales reports. The result is faster follow-up, fewer lost leads and a clear view of which marketing spend produces bookings.
Written by the LenoreTech Real Estate Team · Jaipur · Updated September 2026
Where builders lose leads they already paid for
Most developers we meet are not short of enquiries. They are short of a system. Meta leads sit in one sheet, Google leads in another, portal leads arrive by email, walk-ins go into a register at reception, and each sales manager keeps their own notes. Nobody can say which campaign produced last month's bookings.
That gap costs real money. A buyer who enquires with four builders usually visits the one who replied first with something useful. If your reply comes the next morning, the ad spend that produced that lead is gone. And when management cannot see cost per site visit by source, budgets keep flowing to the channels that are loudest, not the ones that sell.
Scattered leads: ads, website, 99acres, MagicBricks, WhatsApp and walk-ins all live in different places.
Slow first response: no one owns a lead until someone manually forwards it.
No source truth: bookings cannot be traced back to the campaign that produced them.
Blind management: reports are built by hand, late and different every week.
What we build for your sales team
We start from how your team already sells and remove the manual steps one by one. Everything below is running for a Jaipur developer today, not a slide in a pitch deck.
One lead inbox
Leads from Meta, Google, your website, portals and WhatsApp land in one CRM, tagged with source and campaign.
Auto-assignment
Each new lead goes to the right sales manager instantly, with a follow-up clock so nothing sits untouched.
WhatsApp AI assistant
Answers project, price and location questions 24x7, shares brochures, books visits and hands over to a human.
Site visit app
Reception checks buyers in with OTP, sees visit history, flags revisits and records feedback on the spot.
Sales reports
Daily and weekly email reports to management: leads, visits, bookings and cost by source, generated automatically.
Inventory + booking
Live unit or plot availability with hold and booking workflow, so sales and brokers never double-sell.
Live for Jaipur developers today
Sankalp Builders: marketing to booking on one pipeline
For the Spectrum 21 project, we run the Google and Meta campaigns and built the sales systems behind them. Campaign leads flow into the CRM with Pixel and Conversions API tracking, the sales sheet and the database stay in sync every 10 minutes, and each sales manager has a clear lead list. Walk-in buyers are checked in through a visit management app with OTP login, revisits are recognised automatically, and management receives sales reports by email without anyone building them by hand. A WhatsApp AI assistant handles first replies around the clock.
The marketing side of the same pipeline has produced 19,000+ leads, 1,600+ scheduled site visits and a ₹91 cost per lead on Google Ads with an 18%+ conversion rate. Read the full case study.
YBL Infra: live plot inventory for plotted townships
Plotted townships sell differently from apartments. Buyers want to see exactly which plots are open, their size, facing and price. We built YBL Infra's website and a live inventory platform: an interactive plot map showing available, on hold and booked plots, a booking workflow with admin and broker panels, and sales dashboards with monthly and overall filters.
Custom CRM or an off-the-shelf real estate CRM?
Off-the-shelf real estate CRMs such as Sell.Do, LeadSquared or Buildesk work well for many teams, and if you already use one, we connect your ads, website and WhatsApp to it rather than replacing it. A custom build makes sense when your process does not fit the tool, when you need plot or unit inventory tied to bookings, or when per-user licence costs are climbing as the team grows.
Question
Off-the-shelf CRM
Custom build
Time to start
Days
2 to 4 weeks for the core
Fits your exact process
Partly, you adapt to the tool
Fully, built around your team
Plot / unit inventory + booking
Often an add-on
Built in
Cost as the team grows
Per-user licences
Hosting and support only
Data ownership
Vendor platform
Your own database
How we roll it out
Workflow audit (free): we map every lead source, hand-off and report your team uses today.
Lead pipeline live: all sources into one CRM with auto-assignment and source tracking, usually in 2 to 4 weeks.
Automation: WhatsApp replies, visit booking and reminders switched on once the pipeline is stable.
Visits + inventory: reception app and unit or plot inventory, if your project needs them.
Reporting: daily and weekly management reports, then cost per visit and per booking by campaign.
A real estate CRM is the system your sales team uses to capture, assign and follow up every property enquiry. A good one pulls leads from ads, your website, property portals and walk-ins into one place, tracks each lead through site visit to booking, and shows management which source actually produces sales.
Do you build a custom CRM or set up an existing tool?
Both. If your team already uses a real estate CRM, we connect your ads, website and WhatsApp to it and fix the gaps. If spreadsheets and phone notes are running your sales, we build a CRM around the way your team already works, so adoption is quick.
Can leads from Meta, Google, 99acres and MagicBricks come into one CRM?
Yes. Lead forms, website enquiries, WhatsApp chats and portal leads can all be routed into one CRM, tagged by source and campaign, and assigned to a sales manager automatically. That is how you learn your real cost per site visit and per booking.
How does WhatsApp automation help a builder?
Speed. Most property buyers enquire with three or four builders at once, and the first useful reply usually wins the site visit. An AI assistant on WhatsApp answers project questions instantly, day and night, shares brochures and location, books visits and hands the conversation to a human when the buyer is ready.
How long does it take to set up?
A working lead pipeline with source tracking and auto-assignment usually goes live in two to four weeks. Visit management, WhatsApp automation and management reports are added in phases after that, so your team is never stuck mid-migration.
Will our data stay private?
Yes. Your leads and sales data stay in your own accounts and database. Access is role-based, so a sales manager sees their leads, reception sees visits and management sees everything.
