Real Estate Lead Calculator: Leads, Site Visits & Bookings

Your project

Monthly ad budget

Google Search share The rest goes to Meta (Facebook + Instagram) lead ads.

Google cost per lead (₹)Live Jaipur campaign: ₹90.99

Meta cost per lead (₹)Live range: ₹183 to ₹261

Leads that book a site visit Depends on lead quality and follow-up speed.

Site visits that book a unit

Project type

Avg unit price (₹ lakh)

What your budget buys each month

0leads

0site visits

0bookings

Leads

Site visits

Bookings

Blended cost per lead

Cost per site visit

Cost per booking

Google / Meta leads

Estimated sales value:
Ad spend is of that sales value.

Want bookings a month? You need about in ad budget at these rates.

Cost-per-lead defaults come from Sankalp Builders' Spectrum 21 ad accounts (Google Ads ₹90.99 per conversion; best Meta lead-form ad sets ₹183 to ₹261). Visit and booking rates are planning assumptions. Results vary by project, pricing and follow-up. Ad budget only, management fees not included.

How the calculator works

It follows the same funnel we report to developers every week: ad budget → leads → site visits → bookings. Leads are your budget divided by the cost per lead on each channel. Site visits and bookings apply your conversion rates on top.

The cost-per-lead defaults are not industry averages. They come from a live Jaipur residential campaign we run: Google Search delivered 2,053 clicks at an 18.49% conversion rate and ₹90.99 per conversion, and the best Meta lead-form ad sets delivered leads at ₹183 to ₹261. You can see the redacted dashboards in the case study.

Three ways to improve the numbers

Reply on WhatsApp within minutes. Buyers enquire with several builders at once, and the first useful reply usually wins the visit. See our CRM and WhatsApp automation.
Qualify before sales calls. Budget and timeline questions on the form cut junk leads, which raises the visit rate even if cost per lead rises slightly.
Feed visits back to the ad platforms. Sending site-visit events through the Conversions API teaches Meta and Google to find buyers, not form-fillers.

For builders, developers & brokers

Want this plan built for your project?

We will send the calculator results with a channel plan for your project, corridor and budget. Your numbers are included automatically.

₹91 cost per lead on Google Ads
18%+ ad conversion rate
19,000+ leads generated
CRM + WhatsApp automation built in

Trusted by Jaipur developers

Real clients, real numbers

Lead generation, CRM and sales automation for builders and plotted townships across Jaipur.

Sankalp BuildersFull stack · Spectrum 21

Kedia HomesLead generation + SEO

Okay Plus GroupLead generation + SEO Aashish GroupLead generation + SEO Sanjeevni GroupLead generation + SEO YBL InfraWebsite + plot inventory

Shree VitaconDeveloper · Jaipur

Golden Property AdvisorPlots lead website

19,000+leads generated for a Jaipur developer

1,600+site visits scheduled from digital campaigns

₹91cost per lead on Google Ads

18%+Google Ads conversion rate

1.5M+organic search impressions in 6 months

Figures: Sankalp Builders' Spectrum 21 project, from the client's Google Ads, Meta, GA4, Search Console and CRM dashboards.

CRM + automation for builders Read the case study Talk on WhatsApp

FAQ

Common questions

How many leads can I get for Rs 1 lakh a month in real estate ads?

At the cost per lead we see on live Jaipur campaigns (about Rs 91 on Google Search and Rs 180 to 260 on Meta lead forms), Rs 1 lakh split evenly buys roughly 750 to 800 leads a month. How many become site visits depends on targeting, lead qualification and how fast your team follows up.

What is a good cost per lead for real estate in India?

It varies by city, project and channel. On a live Jaipur residential campaign we manage, Google Search averaged Rs 90.99 per conversion and the best Meta lead-form ad sets ran between Rs 183 and Rs 261 per lead. Premium and commercial projects usually cost more per lead than affordable housing.

What percentage of real estate leads become site visits?

Most developers see somewhere between 5% and 15% of leads schedule a site visit, depending on lead quality and follow-up speed. The calculator starts at 8% and you can change it. Replying on WhatsApp within minutes and qualifying leads before they reach sales are the two biggest levers.

How accurate is this calculator?

The cost-per-lead defaults come from real ad account data, but every project is different. Treat the output as a planning range, not a promise. For a plan built on your own project, pricing and location, request a free lead plan below.

Global Reach, Local Teams

India

North America

UK & Europe

Middle East & APAC

Real Estate Lead Calculator

Your project

What your budget buys each month

How the calculator works

Three ways to improve the numbers

Real clients, real numbers

Common questions

Real Estate Lead Calculator

Your project

What your budget buys each month

How the calculator works

Three ways to improve the numbers

Real clients, real numbers

Common questions

More real estate marketing services

Real Estate Marketing Agency

Real Estate SEO

Real Estate Lead Generation