Short answer
Under RERA a promoter must register a project before advertising, marketing, booking or selling any unit in it, and every advertisement for a registered project must carry the RERA registration number and reference the state RERA website so a buyer can verify it. Claims must stay inside what the registration and approvals actually support, which rules out guaranteed returns, unapproved amenities and possession dates you cannot evidence.
LenoreTech Real Estate Team · Jaipur · September 2026 · Figures from the Rajasthan RERA public register (22 September 2026) and live campaign accounts
The rule that covers most of it
Register first, then advertise. RERA treats advertising, marketing, booking and selling as the same category of activity, so a project that is still awaiting registration should not be running ads, collecting enquiries against it, or taking any form of booking amount.
This is the single most common way a Jaipur builder gets into trouble, and it is usually accidental. Sales wants a head start, so a teaser goes out with the project name and a "launching soon" form, and the registration comes through three weeks later. The intention was fine. The exposure is real.
Why it is worth taking seriously: 52 projects in Jaipur district have had their RERA registration revoked since 2017, out of 2,374 registered. Buyers and competitors both read the public register, and a complaint costs far more than the three weeks you saved.
See the full Jaipur register analysis.
What every ad must carry
For a registered project, the basics belong on every piece of paid creative, every landing page and every brochure:
- The RERA registration number of that specific project, not the company.
- A reference to the Rajasthan RERA website so a buyer can look the project up themselves.
- The promoter name as registered.
On a Meta or Google creative this usually sits as a small line at the bottom of the image and in the primary text. On a landing page it belongs in the footer and near the enquiry form, not buried on a separate page nobody opens.
The claims that cause problems
| Avoid | Why | Say instead |
|---|
| "Assured 20% returns" | A guaranteed-return promise on property is the claim regulators look for first | State the price, the size and the location advantages, and let the buyer do the arithmetic |
| Renders of amenities not in the sanctioned plan | Shows something the buyer cannot be given | Show what is approved, and label anything indicative clearly |
| "Approved by" a body that has not approved it | Misrepresents an approval status | Name the approval you actually hold, with its reference |
| A possession date you cannot evidence | The registration already carries a promised date; a different one in the ad is a contradiction | Use the date on the registration, and show construction progress as proof |
| Carpet area described loosely | RERA defines carpet area specifically | State carpet area as defined, and super area separately if you use it |
Where builders actually get caught
- The pre-launch teaser. A named project with a form, live before registration.
- The channel partner's creative. A broker builds their own post with a guaranteed-return line. The promoter is still the one exposed.
- The old landing page. A page from the previous phase, still live, still ranking, still carrying the previous registration number.
- The lead form that takes a token. Any booking amount collected before registration is a booking.
Three of those four are housekeeping problems rather than legal ones, which is the good news. Run a free check on what your project pages currently say.
Build it into the template, not the final check
A compliance fix applied after a campaign is live usually means rebuilding the ad set, and in Meta that throws away the learning phase you already paid for. It is cheaper to make the registration line part of the creative template from the first design, so every variant inherits it.
- One master creative template per project with the registration line locked in.
- One landing page template with the RERA block above the fold and in the footer.
- A partner pack, so channel partners run your approved creative rather than inventing their own.
- A quarterly sweep for old phase pages that are still live.
How we set this up for Jaipur developers.
What you can say freely
Compliance is not a reason for weak advertising. Location and connectivity, plot sizes and configurations, the price band, approvals you genuinely hold, construction progress with dates, the promoter's completed projects, and honest comparisons on what a buyer can verify in ten seconds are all fair game. In a market registering about 6.2 new projects a week in Jaipur district, specific and verifiable beats vague and grand anyway.
This is not legal advice. It is how we build campaigns so they stay inside the rules. For a ruling on your specific project, confirm with your legal team or the Rajasthan RERA authority directly.
