Written by the Lenoretech Performance Marketing Team · Reviewed by a senior ecommerce PPC strategist (8+ years) · Last updated: June 2026
Why ecommerce PPC is a feed-and-ROAS game
Ecommerce PPC is won or lost on two things most agencies neglect: your product feed and your real profitability. Google Shopping and Performance Max are driven by feed quality - titles, attributes, images - not just bids. A clean, optimized feed can transform performance before you touch a single bid. We treat the feed as a primary lever, not an afterthought.
The second is profit, not revenue. A 4x ROAS on a low-margin product can lose money; a 2x on a high-margin one can win. We optimize to true profitability with product-level data, not blended topline ROAS - so scaling actually grows your bottom line, not just your ad invoice.
The campaigns that drive profitable ROAS
Ecommerce PPC lives and dies by ROAS and profit, not revenue alone. We build campaigns across Shopping, Performance Max and Meta, fed by a clean product feed. We focus across four layers:
- Google Shopping: Product-level Shopping campaigns fed by an optimized feed - the core of ecommerce PPC.
- Performance Max: PMax campaigns structured and fed correctly to scale across Google's surfaces profitably.
- Meta prospecting and DPA: Facebook and Instagram prospecting plus dynamic product retargeting to capture and re-engage shoppers.
- Search and brand: High-intent product search and brand-defense campaigns to protect and capture demand.
Every campaign is tied to a target ROAS and profitability, tracked at the product and campaign level - not topline revenue alone.
The 6 pillars of our ecommerce ppc program
1. Feed audit and optimization
We optimize your product feed - titles, attributes, images, categories - the biggest lever in Shopping and PMax performance.
2. Google Shopping and PMax
Properly structured Shopping and Performance Max campaigns that scale across Google profitably.
3. Meta prospecting and DPA
Facebook and Instagram prospecting and dynamic product retargeting to grow and recapture demand.
4. Profit-based optimization
Optimization to true product-level profitability and target ROAS, not vanity blended revenue.
5. Tracking and attribution
Server-side and conversion tracking so your data is accurate in a post-cookie world.
6. Creative and CRO
Ad creative testing and landing/product-page CRO so more clicks convert at higher value.
Why clients choose Lenoretech
- Ecommerce specialists. We understand feeds, margin, AOV and ROAS - not just ad buttons.
- Profit-focused. We optimize to real product-level profitability, not vanity revenue.
- Feed-first. We treat the product feed as a primary performance lever.
- Full-stack. Shopping, PMax, Meta, search and CRO working together.
- Transparent, no lock-in. Open pricing, month-to-month. Ad spend stays in your accounts.
What it costs and what to expect
Ecommerce PPC management is priced to your ad spend and catalog, starting at ₹29,999/month for management (ad spend separate, in your accounts). Pricing scales with budget and is shown in your currency with zero lock-in. View full pricing →
Sales start immediately on launch, but profitable scaling takes a 4-8 week learning and optimization period - especially for Performance Max. After that, you have a ROAS-positive engine you can scale with confidence.
Book a free ecommerce PPC audit. We will review your feed, campaigns and ROAS, show you where profit leaks, and map a plan to scale profitably.
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