Written by the Lenoretech Strategy Team · Reviewed by a senior digital marketing strategist (10+ years) · Last updated: June 2026
Why social matters for real estate
Property buyers research heavily and quietly - they follow projects, watch walkthroughs and judge credibility long before they enquire. A weak or inconsistent social presence loses them to a competitor that looks more trustworthy. Real estate is visual and emotional, which makes reels, video tours and progress updates some of the most effective content a developer can run.
We build that presence and pair it with targeted paid social - reels and walkthroughs for reach and trust, lead campaigns for enquiries, and retargeting to bring back interested buyers. We run this for a Jaipur developer, so the approach is grounded in real projects, not generic templates.
What we do on social for real estate
We match content and campaigns to the buyer journey:
- Project reels & walkthroughs: Short, high-impact video tours and drone footage that drive saves, shares and enquiries.
- Trust & progress content: Construction updates, testimonials and locality content that build buyer confidence.
- Paid social lead campaigns: Facebook and Instagram lead and traffic campaigns with qualifying forms.
- Community & retargeting: Consistent presence and retargeting to keep your projects top of mind.
Every piece is tied to enquiries and site visits, not just followers and likes.
How we run real estate social media
1. Content that sells
Reels, walkthroughs, drone videos and progress updates designed for a visual, emotional purchase.
2. Consistent presence
A planned content calendar so your brand always looks active and credible to researching buyers.
3. Paid social lead-gen
Targeted Meta lead and traffic campaigns with qualifying forms to drive real enquiries.
4. Retargeting
Bring back people who watched, saved or engaged but did not enquire yet.
5. Enquiry-first reporting
We report on saves, enquiries and site visits - not just reach and likes.
Why real estate brands choose Lenoretech
- Real estate visuals. Reels, walkthroughs and progress content built for a high-trust, visual purchase.
- Organic + paid together. A credible presence plus targeted paid social that actually drives enquiries.
- Tied to site visits. We optimise toward enquiries and visits, not vanity metrics.
- Proven on real projects. We run social for a Jaipur developer, not just on slides.
What it costs and what to expect
Real estate social media is a monthly retainer (typically from around Rs 15,000) based on platforms, content volume and whether paid social is included; ad spend is separate. Video-led programs cost more and usually convert better. View full pricing →
A credible presence builds over the first 1-3 months; paid social lead campaigns can drive enquiries within days of launch.
Tell us your projects. We will plan the content and paid social that build trust and generate site-visit enquiries - with a transparent quote.
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